Optifi connects order behaviour, warehouse activity, inventory, transport, returns and commercial terms to show the real economics of every customer relationship.
Distribution margin is lost through behaviour, not only price. Frequent small orders, split deliveries, emergency picks, slow-moving stock, returns and bespoke service can make a high-revenue customer expensive to serve.
Gross margin treats customers with different ordering and service behaviour as though they cost the same to support.
Optifi builds a customer P&L that assigns fulfilment, delivery, credit, returns and account-support cost using observed demand drivers.
SKU proliferation, slotting, low pick density, handling requirements and slow-moving stock alter the cost of every order.
Optifi connects WMS activity and inventory data to calculate cost per line, pick, pallet, order and SKU across facilities.
Distance alone does not explain delivery cost. Drop density, vehicle utilisation, urgency, failed deliveries and mode all matter.
Optifi allocates fleet and third-party transport cost to routes, orders and customers, then tests service and network scenarios.
Discounts, minimum-order rules, service promises and returns policies influence behaviour and therefore profitability.
Optifi simulates price, discount, order policy and service-level changes to show the profit effect before commercial action.
Stratic configures Optifi to automate ERP, WMS, TMS, CRM and finance data. Activity and time drivers assign warehouse, transport, inventory and support cost to the products, orders, channels and customers that create the demand.
ERP + operational systems
Finance + operational controls
Direct + indirect cost
Dashboards + review packs
Decisions + accountability
Give sales, operations and finance one customer-profit view, refreshed from the transactions that created the cost.
Explain whether margin is being diluted by order behaviour, handling, inventory, route, returns or service commitments.
Automate cost-to-serve and profitability from order line to customer P&L.
