Optifi connects product cost, packaging, batch economics, trade spend, returns and channel fulfilment to show what every SKU and customer contributes after the full cost of complexity.
Consumer portfolios expand through variants, new launches, smaller batches and channel-specific packs. Promotions, e-commerce fulfilment, returns and markdowns then create a wide gap between gross margin and net profit.
Variants, pack sizes, changeovers and short runs increase conversion cost in ways that standard category margins cannot reveal.
Optifi calculates actual and standard cost by SKU and range, including batch, packaging, changeover and complexity effects.
New products and long-tail SKUs absorb development, inventory and operating attention even when revenue is modest.
Optifi combines lifecycle and operating cost with volume and margin to test launches, rationalisation and mix scenarios.
Trade spend can lift volume while reducing net profit once discount, cannibalisation, handling and fulfilment are considered.
Optifi connects promotional investment to product and customer economics so management can compare incremental revenue with incremental profit.
Retail, marketplace, direct-to-consumer and e-commerce channels have different fulfilment, return, service and working-capital demands.
Optifi assigns channel-specific cost to orders and customers, revealing net profitability and the economics of service choices.
Stratic configures Optifi to automate product, production, trade-promotion, order, returns and finance data. The model calculates fully absorbed SKU cost and extends it through customer and channel activity to net portfolio profitability.
ERP + operational systems
Finance + operational controls
Direct + indirect cost
Dashboards + review packs
Decisions + accountability
Give category, commercial, supply-chain and finance teams the same view of SKU, promotion and channel economics.
Explain margin through product complexity, price, mix, promotion, returns, inventory and fulfilment.
Automate SKU, customer and channel profitability across the commercial cycle.
